Tell them about your business.
In your own words: what you do, who it's for, where you are, what a visitor should do next.
An AI design studio · Berlin
You don't build your website. You approve it.
Tell us about your business. Mara and Leo design your website and explain every choice. You review it and approve it.
For independent businesses that know their work, not web design. No prompts, no templates to choose, nothing technical.
No sign-up. The example is a fictional architect's brief.
Mara · Creative directionMake them remember you.
Leo · Clarity & structureMake them understand you.
Mara 50 · 50 Leo
One brief for Ada, an architect in Berlin. Left of the line is Mara's version of her site, right of it Leo's. The studio proposes one website from both, and Ada approves it.Fictional client
They propose one website.
Mara and Leo read your brief separately, weigh the trade-offs and agree on one proposal, with a reason for every choice.
You approve it.
As it is, or after opening a trade-off and adjusting it. Ask for changes in plain words.
The problem
Prompting a website turns you into the art director.
You describe. It guesses. You correct. It guesses again. An afternoon later you still can't say what's wrong with it.
A typical prompt sessionPrompt 27
Make me a website for my architecture studio.
Warmer. But still professional. And less… template.
· · ·
Go back to the one from this morning, but with the fonts from before that.
“I'll know it when I see it.”
Exactly. So we show you a finished proposal.
What's different
Most tools make you the designer. We make you the client.
The proposal
A finished proposal, not a blank page.
You start with a complete website for your business, and a plain-language reason behind each of its five decisions: first impression, voice, rhythm, color and how it asks for work. If it feels right, approve it. Nothing else is required.
The studio's proposal · Ada Brandt
A calm, precise site that says what Ada does, lets her projects breathe, and keeps a site visit one tap away.
Approve the proposalSee the two trade-offs
The trade-offs
They explain the trade-offs.
Where Mara and Leo see it differently, you see both sides and the studio's pick, in plain words. Ask for a bigger logo or drop in a photo: if it helps your site, they do it. If it would work against your visitors, they explain why and suggest an alternative. The last word is yours.
AdaCan the logo be much bigger?
LeoOn a phone, a logo that size pushes your projects off the first screen. People come to see the work.
MaraFor more presence, make it a little bigger and give it room. Size alone can feel loud.
Try their ideaDo it my way
The design engine
Taste you can't break.
Every choice maps to a considered type scale, layout, palette and spacing, built from twenty years of brand and web design. Text stays readable: the engine checks every text color against the WCAG AA contrast standard and corrects any that fall short, whatever you choose.
BoldOLD WALLS.
BetweenOld walls.
CalmOld walls.
Altbau brickLime plaster
The review
It looks at its own work.
When the site is drawn, Leo looks at it on desktop and phone and points out what a visitor would trip over. You decide what gets fixed.
Phone · first screen
The booking button sits below the picture. Many visitors on a phone won't scroll that far.
Keep “Book a site visit” within reach.
ApplyMARA
Fine. But keep it polite.
| Question | Visual builders | Prompt builders | Studio House |
|---|---|---|---|
| Where you start | A blank canvas or a template | A prompt you write | A finished proposal for your business |
| What you need to know | Layout, type, spacing | How to describe design in words | Your business |
| How you change something | Drag, nudge, resize | Describe it again | Approve, move a line, or say it plainly |
Going live
Approve it, and it goes live. Nothing technical.
The moment you approve, your site is online at yourname.studio.house. Leo then sorts out your own address with you; connecting a domain usually takes minutes.
Tell Leo where it lives.
With providers that support one-click connection you log in and confirm. For the rest, Leo shows you the steps for exactly your provider.
- IONOSLog in, confirm
- GoDaddyLog in, confirm
- CloudflareLog in, confirm
- StratoGuided steps
Mara and Leo suggest names.
Maraaltbaulicht.de. It's what she does, said beautifully.
Leoadabrandt.de. Say it once out loud: can people type it?
You pick one, it's checked and registered in your name.
Email and the legal pages.
- hello@yourdomainForwarded to the inbox you already use.
- Impressum and privacy pageRequired for business sites in Germany. Leo drafts them from a few questions, for you to check.
- Yours to keepDomain, content and site leave with you if you ever do.
At launchPublishing, domains and email come with the first public version. In today's demo, going live is a simulation.
The partners
Meet Mara and Leo.
Creative direction · For memorable
Mara
- A small business is remembered for one thing. Find it.
- Atmosphere before information.
- One signature color, taken from your world.
- Let the work persuade.
Clarity & structure · For clear
Leo
- Answer what, where and for whom on the first screen.
- Use the words your customers actually search for.
- Calm, legible type.
- The next step is always one tap away.
Mara and Leo are AI. Their opinions are real; their faces are illustrations.
Two kinds of intelligence, one website.
Runs on Claude
The thinking
Mara and Leo are separate Claude agents with their own principles. Each reads your brief alone and takes a position, each answers the other, and a third step agrees one proposal grounded in what your visitors should do. Claude writes your copy from your own facts, marks anything it doesn't know for you to confirm, and looks at the finished site to review it.
Studio House design engine
The craft
Every decision becomes real type, layout, color and spacing through our own design engine, with readable contrast guaranteed, on desktop and on a phone.
“I've spent twenty years making these decisions for clients. Studio House puts them in everyone's hands, and leaves the last word with them.”
Sedat Sensoy, founder. Brand and web designer in Berlin, formerly art director at BBDO.
Early access